[vc_row][vc_column][vc_column_text]To say that marketing isn’t what it used to be would be a severe understatement. Times have changed. Technology has changed. And most importantly, marketers have finally decided to pay attention to something that’s highly important – what people actually want from their advertising.
[vc_row][vc_column][vc_column_text]Search engine optimisation, or SEO, has been a staple of digital marketing ever since the advent of search engines. The idea that you could simply phrase your website copy in a way that makes your site attractive to search engines seems like an automatic win for marketers.
[vc_row][vc_column][vc_column_text]When done correctly, social media can be a highly effective and lucrative marketing medium. But where should you start?
3 Little Changes That’ll Make a Big Difference With Your Marketing Marketing for The evolution of modern marketing has placed a great deal of emphasis on new techniques like social media marketing and content marketing. As important as these tools undoubtedly are to a company’s marketing portfolio, the ultimate power for how to attract customers…
3 Productivity Tips That Will Transform Your Work Day Mornings are the best time to boost your productivity. Here are our 3 essential productivity tips guaranteed to add a little calm to your day and improve your efficiency at work.
3 Savvy Ways to Jumpstart Your website marketing With such an emphasis placed on digital marketing in the modern era, the idea of getting started can seem a little intimidating. However, it’s not as hard as it might seem to get the ball rolling. Start with these basics, and you’ll be able to start enjoying…
Photo: Octavio Fassatti SEO for Business Success Search Engine Optimisation or “SEO” is the process of driving visitors to your website via search without paying for advertising.
Photo by Anthony Delanoix Streamline Your Instagram Marketing Instagram is rapidly becoming an essential social media platform for business. Take a look at these Instagram stats:
Hotel Web Design Inspiration Be inspired by the latest website designs from properties across the world. What’s Trending? One consistent trend in all of these examples is great photography. Images that capture the essence of the property. You can’t stand out from the crowd without stunning photos. Know Your Audience Each website is perfect fits…
[vc_row][vc_column][vc_column_text]Keyword research is an essential aspect of otpimising your website for search. As Google’s algorithm evolves so should your keyword strategy. How do you do keyword research in 2017? The old school best practice was to optimise a page for a single keyword phrase. For example, our website sells men’s designer wallets. In the…