SEO trends 2019

SEO trends for 2019

How to rank your website in 2019 It’s a new year and time to look at how to rank your website in 2019. Crawlability & Accessibility It’s crucial the Google’s bots have access to the URLs you want to rank so they can index (read and rank) the page. Content (words, images, video, embeds) should

what is seo

What is SEO and How it Works

Search engine optimization – SEO for short – has been a popular marketing buzzword for more than a decade. At its worst, SEO is responsible for keyword-stuffed nonsense articles that not only alienate viewers, but are highly penalized by Google. When done right, though, SEO creates a direct pathway between searcher and business, providing shoppers

SEO Mistakes

Why is SEO The Main Thing Marketers Get Wrong?

Search engine optimisation, or SEO, has been a staple of digital marketing ever since the advent of search engines. The idea that you could simply phrase your website copy in a way that makes your site attractive to search engines seems like an automatic win for marketers.

How To Attract Customers Online

3 Little Changes That’ll Make a Big Difference With Your Marketing Marketing for The evolution of modern marketing has placed a great deal of emphasis on new techniques like social media marketing and content marketing. As important as these tools undoubtedly are to a company’s marketing portfolio, the ultimate power for how to attract customers

Keyword Research Tips

4 Essential Tips for Keyword Research

Keyword research is an essential aspect of otpimising your website for search. As Google’s algorithm evolves so should your keyword strategy.   How do you do keyword research in 2017? The old school best practice was to optimise a page for a single keyword phrase. For example, our website sells men’s designer wallets. In the

4 Local SEO Mistakes You Might Be Making Now

Small business SEO is often about marketing your company locally. Here are 4 common local SEO mistakes and how to fix them.   Poor Quality Website Do-It-Yourself Websites The technology you use and the quality of the design impact on your search results. If you’re a small business with a limited budget you might try

5 Steps To Improve Your Local SEO

What is local SEO and why do I need it?  If you have a local business, it’s important your business appears in the “local pack” on the front page of google  when searchers are looking for your brand name or search terms  relating to your business (see example below).   Here are 5 tips to

The Latest Google Keyword Ranking Strategies

Keyword Optimization in the Modern Era Although digital marketing has evolved considerably over the years, search engine marketing is still one of the most important forms of digital marketing available. In fact, due to the rise of mobile phones and an immediate need for information, the importance of search engine optimization (SEO) may be at

The Essential SEO Checklist

The every-changing nature of Search Engine Optimisation (“SEO”) can make the task of optimising your website slightly daunting.  Follow the best practices set out below and you’ll be swiftly on your way to a well optimised site.  We’ve provided some useful templates to track your activities and keep you organised (sroll to the bottom of