5 Marketing Trends That Will Define 2023 & Why It’s Important to You
As we enter 2023, it’s clear that the world of marketing is changing at a rapid pace. With the rise of new technologies and the increasing importance of digital channels, marketers need to stay on top of the latest trends to remain competitive and successful.
Growth of AI
One of the biggest trends in 2023 is the continued rise of artificial intelligence (AI) and machine learning. Increasingly, businesses use these technologies to automate various marketing tasks, from customer segmentation and targeting to content creation and campaign optimisation. By leveraging AI, marketers can gain valuable insights into customer behaviour and preferences and use this information to create personalised, relevant marketing experiences that drive engagement and conversions.
Shortform video marketing
Short-form video is a digital marketing trend involving creating brief, attention-grabbing videos that can be easily shared on social media platforms. These videos are typically less than one minute long and are designed to grab the viewer’s attention and encourage them to take action, such as visiting a website or making a purchase.
Short-form video is an important trend in digital marketing because it is well-suited to social media’s fast-paced, highly visual world. With the proliferation of platforms like TikTok, Instagram, and Snapchat, consumers are increasingly turning to social media to discover new products and services. Short-form video is an effective way for brands to capture the attention of their target audience on these platforms and drive engagement.
Another reason short-form video is perfect for social media is that it allows brands to tell their story compellingly and visually. In just a few seconds, a well-crafted short-form video can convey a brand’s message, values, and unique selling points in a way that resonates with viewers. This video content can build trust and credibility with potential customers and encourage them to take the desired action.
Social Media as a Customer Service Tool
Social media is becoming more than just a place where people post about their lives and brands sell their wares. It’s now an important channel for businesses to reach out directly to their customers and provide support or assistance when needed. This trend will continue into 2023, with more consumers turning to social platforms when they need help with customer service issues or questions regarding recently purchased products.
More Businesses will leverage SEO
Search engine optimisation (SEO) is vital to any digital marketing strategy. However, many businesses still need to realise its value or the impact that it can have on their website traffic and sales conversions over time.
SEO is a trend for 2023 as this popular digital marketing tactic is becoming more complex. As more brands compete for visibility on search engines, the algorithms that determine search rankings are becoming increasingly sophisticated. To dominate the search results, brands need to implement more advanced and effective SEO strategies.
We’re seeing a shift towards more sustainable and ethical marketing. As consumers become more aware of their purchasing decisions’ environmental and social impact, they’re looking for brands that align with their values. In 2023, we expect to see more brands adopting sustainable and ethical practices in their marketing and highlighting their commitment to social and environmental responsibility in their messaging.
There are many examples of brands shifting towards more sustainable and ethical marketing. Some of the ways that brands are doing this include:
- Using eco-friendly and sustainable materials in their products and packaging
- Offsetting their carbon emissions and supporting renewable energy projects
- Donating a portion of their profits to environmental or social causes
- Communicating their commitment to sustainability and ethical practices in their marketing messages
- Supporting fair trade and ethical supply chain practices
Some examples of brands doing this include Woolworths, who claim they are “committed to growing greener every day, by cutting emissions, eliminating food waste, reducing plastic and sourcing responsibly”. Zero Co. The foundation of Zero Co’s business model is a commitment to creating a better planet through their eco-friendly personal care and home-cleaning product subscriptions.
As we discussed above, the five trends we’ve identified cover only some aspects of what’s to come in the marketing world. But they provide an excellent starting point for your research and analysis—and that’s what it’s all about.