What is a Buyer Persona & How Do I Create One? A Buyer Persona (or marketing avatar) is a fictional, semi-fictional, or real representation of a business’s typical customer. This marketing tool helps companies understand their customers and develop marketing strategies tailored to their needs, preferences, and behaviour. The Foundation of Your Marketing Plan Creating
With the rise of new technologies and the increasing importance of digital channels, marketers need to stay on top of the latest trends to remain competitive and successful.