One of the great fallacies of content marketing is that people think that content, by itself, is what drives marketing. The truth, it turns out, is a little more complicated.
How To Use Google Analytics 2021 This is an entry-level overview of Google Analytics designed to help anyone new to google analytics (or looking for a refresher). So let’s get started. What is Google Analytics? Google Analytics is a free tool from Google that helps you gain an understanding of what people do when they
In this era of DIY marketing, where free tools and endless online advice exist, there’s something to be said for working with a digital marketing company. While you may be able to use marketing software to a small extent, there’s a whole lot of know-how that goes into getting the most out of the tools
Modern marketing is all about content. The ability to inform, and the potential to go viral, has empowered countless businesses to create content for their digital marketing campaigns. In most cases, these companies have seen fantastic returns on their investments.
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Excellent website copy can make or break your business. Below are several tips to help you write compelling content and eliminate writer’s block.
To say that marketing isn’t what it used to be would be a severe understatement. Times have changed. Technology has changed. And most importantly, marketers have finally decided to pay attention to something that’s highly important – what people actually want from their advertising.
3 Savvy Ways to Jumpstart Your website marketing With such an emphasis placed on digital marketing in the modern era, the idea of getting started can seem a little intimidating. However, it’s not as hard as it might seem to get the ball rolling. Start with these basics, and you’ll be able to start enjoying
This is one of my favourite Apps. It is pure genius and easy to use. IFTTT (stands for “If This Then That”) is a website and app that can automate many of the online tools and apps you use to run your life. It even connects with physical products. You can programme it to turn
Keywords not provided in Google Analytics? Really? For years website owners have been monitoring their keywords using data provided by Google Analytics. Understanding the keywords that drive traffic to your website is the foundation for a successful online business. In the last 12 months, Google has slowly hidden this information from Analytics users. If you