Google has been working on a new search bot called Magi, aiming to take on the likes of ChatGPT and Bing chatbot. With its unique features and potential impact on marketers, it’s essential to understand what this project means for the future of search engine optimisation (SEO) and digital marketing.
What is Google Magi?
As the New York Times reported, Project Magi is a stepping stone towards a new search engine that will replace Google as we know it. The project involves a chat-like interface, making search more conversational, similar to ChatGPT and Alexa. The goal is to provide relevant answers adapted to users, streamlining the search process.
Handling Transactions on Google
One of the most significant changes expected from Project Magi is the ability to handle transactions directly on Google. Users can purchase products, book flights, and complete other transactions without leaving the search engine. This change is expected to integrate seamlessly with Google Pay.
Impact on Marketers
As Google’s new search bot rolls out, marketers should expect changes in how they approach advertising and SEO.
Advertising: Google will continue to display ads, but how ads work may change in the long run. It is expected that Google will shift to a cost-per-acquisition model, making it easier for marketers to track profitability and create a better user experience.
SEO: While some keywords will still drive website traffic, there will be a new form of SEO as Google searches for products and services to display through Project Magi. Optimizing your site to showcase your products and services on Google’s new search platform will be crucial to staying competitive.
Traffic: Despite potential changes that may take clicks away from your site, Google’s Magi is expected to increase overall traffic on the search engine. This increase in traffic could help counteract any loss of clicks to your website. Plus, as long as you’re getting the sale, it’s still a win for your business.
Preparing for the Future
As Google Magi becomes a reality, marketers must adapt and evolve their strategies to stay ahead of the curve. Embracing the new search bot and its features will ensure that your business continues to thrive in the ever-changing digital landscape.