Summary
Hotel room photoshoot tips to help you prepare your property for a professional shoot that aligns with your brand and bookings.
Invest in photography for your next hotel web design project (update for 2025)
Professional photography is one of the best investments you can make in your accommodation business. Strong, well-composed images influence how your property is perceived, its ranking on booking platforms and how confidently guests book. Whether preparing for a website update, improving your OTA listings, or refreshing your social content, a well-planned photo shoot makes a real difference.
Start With a Clear Brief
The more context you give your photographer, the better the result.
Share the purpose of the shoot, how the images will be used, and what orientation you’ll need. Landscape photos are ideal for web banners and desktop layouts, while portrait shots work well on mobile, social media, and print.
You should also outline the look and feel you aim for clean and modern, warm and relaxed, or natural and minimalist. Share example images, where possible, to help guide the direction.
Create a Simple Shot List
A shot list helps you and your photographer stay focused on the day and ensures nothing important is missed.
Some typical inclusions:
- Wide shots of bedrooms and bathrooms
- Detail shots like fresh linen, coffee, breakfast trays
- Exterior views of the property and gardens
- Common areas such as lounges, decks, or dining rooms
- Key features like fireplaces, spas, or scenic views
- Drone shots of the property
Think about what your ideal guest wants to see and how they make booking decisions.
Use Props That Reflect Your Brand
Small styling touches can elevate a space without feeling artificial. The goal is to create a sense of atmosphere while keeping the space relatable.
You might use:
- Fresh flowers or greenery
- Books, cushions, or throws
- Coffee, pastries, or local produce
- Magazines or lifestyle elements that match your aesthetic
Avoid over-styling or clutter. Keep it clean and purposeful.
Consider a Stylist (If Budget Allows)
If you have the budget, a professional stylist can take your photo shoot to the next level. They’ll bring a trained eye to the details and help ensure consistency with your visual brand.
Ask your photographer if they have someone they regularly work with or recommend.
Communicate the Vibe
Photography is about more than just showing the space, it’s about communicating the experience.
Let your photographer know:
- What kind of feeling you want the images to create
- Who your ideal guests are (e.g. couples, families, solo travellers)
- What you want your brand to stand for (e.g. sustainability, comfort, style, seclusion)
The more you can share, the better your photographer can frame shots that connect with future guests.
Plan for Weather
If your shoot includes outdoor areas, you’ll want to avoid overcast or rainy days. Blue skies, dappled sunlight, or late-afternoon golden hour light will make a difference.
Monitor the forecast in the lead-up to the shoot and agree with your photographer on a rescheduling plan if needed.
Prepare the Property
It sounds obvious, but details matter. A well-prepared property saves time and ensures the best possible outcome.
For interior spaces:
- Declutter all surfaces
- Plump and starch pillows
- Press and smooth all bed linen
- Tuck cords out of sight
- Remove any distracting signage or clutter
For props:
- Flowers, food, and decor items should be fresh and ready to go
- Avoid anything wilted, expired, or mismatched
For cleaning and outdoor spaces:
- Clean all windows and mirrors
- Polish metal fixtures and taps
- Sweep outdoor paths and decks
- Mow lawns and tidy garden beds the day before
Ask for Pre-Shoot Advice
Your photographer may have their own checklist or preferences, so ask them if there’s anything they recommend you prepare. Experienced professionals will often give great suggestions that are easy to action and can improve the final result.
Final Tip
Photography sells the feeling of staying at your property. If you’re refreshing your website, building a new brand, or planning a relaunch, don’t leave your images to chance. Plan ahead, invest wisely, and work with professionals who understand the tourism industry.
If you’d like help preparing your shoot alongside a web design or rebrand project, get in touch. We can assist with planning, shot lists, brand direction, and even connect you with trusted photographers.
