Helping a Local Carpet Cleaner Stand Out in Search
A look at how a focused SEO approach helped SupaDry Carpet and Upholstery Cleaning increase organic traffic by 86.7%—without a big budget or high domain authority.
About the Business
SupaDry Carpet and Upholstery Cleaning is run by Jeff Dewhurst, a well-known local who’s been providing carpet and furniture cleaning across the Yarra Valley and Melbourne’s eastern suburbs for over 20 years. His business is built on personal service, reliability, and strong word of mouth.
Jeff had a loyal customer base, but the website wasn’t bringing in new leads. It wasn’t showing up in search results for the suburbs he regularly worked in, and it hadn’t been updated in years. With no search presence, low domain authority, and minimal online visibility, the goal was simple—get SupaDry in front of local customers actively looking for cleaning services.
What We Worked On
Jeff didn’t need marketing jargon or bloated strategy documents. He needed a trustworthy website that could help him show up when locals searched for things like “carpet cleaning Lilydale” or “upholstery cleaner Healesville.”
Here’s what we focused on:
- Updating all the core website copy
- Building suburb-specific landing pages for Lilydale, Healesville, Croydon and Chirnside Park
- Updating and optimising his Google Business Profile, including new photos, service info and descriptions
- Creating GBP post blurbs to support ongoing visibility
- Integrating real customer reviews across the site
- Structuring content to align with AI search features like Google’s AI Overviews and ChatGPT answers
The Challenge
The website’s domain authority is 1/100, which makes ranking difficult but not impossible. Everyone has to start somewhere.
The goal was to increase visibility in local searches, get SupaDry on the map—literally—and improve how people saw the business online.
Results After 3 Months
Organic traffic increased by 86.7%
SupaDry now ranks on page 1 of Google and in the top three of the local pack for multiple key search terms:
Upholstery cleaning Yarra Valley (#2)
Carpet cleaning Healesville (#6)
Carpet cleaning Chirnside Park (#7)
Carpet cleaning Lilydale (#10)
The website is also visible in AI search results
This progress gives the business a much stronger chance of being found by people searching nearby, even without the authority of larger competitors.
