what are buyer personas

What Are Buyer Personas

What is a Buyer Persona & How Do I Create One? A Buyer Persona (or marketing avatar) is a fictional, semi-fictional, or real representation of a business’s typical customer. This marketing tool helps companies understand their customers and develop marketing strategies tailored to their needs, preferences, and behaviour. The Foundation of Your Marketing Plan Creating…

pantone colour of the year

Pantone’s Colour Of The Year Is Very Peri. This Is Why

The Pantone colour of the year, Very Peri, is a cheerful change from last years nomination (dead boring Ultimate Grey). The latest colour trend offers designers a chance to play with new shades and unexpected colour combinations. In keeping with its traditional colour forecasting, Pantone chose the colour for what it says will be the…