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SEO Tips for Small Businesses

Part 1: Different types of Google Search results

There are three ways for potential customers to find you on Google. Once you understand the different types of Google searches you can then decide how they fit into your overall SEO strategy and which SEO services are right for your website.

1. Paid search: paying for ads through Google Adwords. The paid ads on Google are the search results that appear at the edges of your Google search
2. Google Places: if you have a local business website you can list your business and optimise your listing so that customers find your details on Google
3. Organic search results: these are the searches that appear in the middle of Google

The SEO Irony

Companies spend the majority of their digital marketing budgets on paid searches (also known as cost per click (CPC) advertising whereas, the majority of business comes from organic searches. This is why SEO services are so important for your business. A recent study from search behaviour experts, Enquiro highlight the difference in website visibility between organic search and paid for advertising on the front page of Google. Visit Enquiro’s site to learn more about this SEO report.ORGANIC RANKING VISIBILITY (shown in a percentage of participants looking at a listing in this location)

• Rank 1 – 100%
• Rank 2 – 100%
• Rank 3 – 100%
• Rank 4 – 85%
• Rank 5 – 60%
• Rank 6 – 50%
• Rank 7 – 50%
• Rank 8 – 30%
• Rank 9 – 30%
• Rank 10 – 20%

SIDE SPONSORED AD VISIBILITY (shown in percentage of participants looking at an ad in this location)

• 1 – 50%
• 2 – 40%
• 3 – 30%
• 4 – 20%
• 5 – 10%
• 6 – 10%
• 7 – 10%
• 8 – 10%

You will see how important it is for your website to achieve a top organic search ranking in the number 1, 2 or 3 positions for keywords relating to your products or services. Paid search still has its place.  PCP achieves instant (but temporary) results which are useful if you have a new website and need to boost your revenue while you wait for your website to rise in the organic search results when your SEO marketing takes effect.

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Improve website performance with our essential SEO checklist.

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